In less than a year, Oakland’s Alex Ward a.k.a. Lateniiitez has seen his first single “Bacardi Summer” break 15,000 streams, the follow-up “No Manners” featured by HipHopDX, and thousands of fans showing support on Instagram. Currently working on his first studio album, Lateniiitez is staying up creating a new kind of Bay Area rap. “I don’t want to sound only like the Bay,” Alex told TWINSSOCIAL, “I want to break that barrier.”

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